18k Gold Plated Apple of My Eye Necklace from Areei
Is Any Jewellery 100% Gold?
Yes, jewellery can be made from 100% gold, but it is much rarer than most people think. Almost everything you see in shops is an alloy or a plated piece, and there are good reasons for that. In this guide we explain what pure gold really is, why it is seldom used for everyday jewellery, and how to enjoy the golden look without paying a fortune.
What Does 100% Gold Actually Mean?
Pure gold is measured in carats (karats). 24 carat (24k) gold is the purest form, containing 99.9% gold or more. Because no metal is ever completely free of trace elements, true 100% is more of a technical ideal than a practical reality. When jewellers say "pure gold", they mean 24k.
Gold Purity at a Glance
|
Carat |
Gold content |
Common use |
|
24k |
99.9% |
Investment bars, some traditional jewellery |
|
22k |
91.7% |
Bridal and ceremonial jewellery |
|
18k |
75% |
Fine jewellery |
|
14k |
58.3% |
Everyday fine jewellery |
|
9k |
37.5% |
Affordable solid gold, popular in the UK |
Why Is Most Jewellery Not 100% Gold?
1. Pure gold is very soft
24k gold can be bent and scratched with ease. A ring or bracelet made from it would lose its shape and show wear quickly. Mixing gold with metals such as copper, silver or zinc makes it stronger and more durable for daily wear.
2. It is expensive
Gold prices have stayed high, so a 24k piece carries a significant cost. Lower carat gold and gold plated designs make the look accessible to far more people.
3. Alloys offer more colour choice
Mixing gold with other metals creates yellow, white and rose gold shades. Pure gold has only one deep, rich yellow tone.
Where Do You Find 100% Gold Jewellery?
Pure or near pure gold is most common in:
- Traditional and cultural jewellery, especially in parts of South Asia, the Middle East and East Asia, where 22k and 24k pieces are valued as both adornment and savings.
- Gold bars and coins, which are bought as investments rather than worn.
- Occasional designer pieces made for collectors who accept the need for gentle handling.
If you are shopping for 24k jewellery, always look for a hallmark. In the UK, gold items over a certain weight must be hallmarked by an assay office, which confirms the purity.
How to Check Whether Jewellery Is Real Gold
- Look for stamps such as 24k, 999, 750 (18k) or 585 (14k).
- Check for a UK hallmark from an assay office.
- Try the magnet test. Real gold is not magnetic, although this test alone is not conclusive.
- Ask for professional testing from a jeweller if you are unsure.
18k Gold Plated Twist Gold Earrings
What Is Gold Plated Jewellery?
Gold plated jewellery has a thin layer of real gold bonded to a base metal such as brass or sterling silver. It gives you the warm, luxurious look of gold at a fraction of the price. It is an excellent choice for trend led pieces, layering and gifts, and it lets you change your style often without a large investment.
Caring for Gold Plated Pieces
- Keep jewellery away from perfume, lotions and harsh chemicals.
- Remove it before swimming, showering and exercise.
- Wipe it gently with a soft, dry cloth after wearing.
- Store each piece in a pouch or box to prevent scratches.
With sensible care, plated jewellery keeps its glow for a long time.
Gold Plated or Solid Gold: Which Should You Choose?
Choose solid gold if you want a lifelong heirloom or an investment. Choose gold plated if you want a beautiful, affordable and fashionable look, with the freedom to build a varied collection. Many people enjoy both, wearing solid gold for milestones and plated pieces for everyday style.
Shop Gold Jewellery at Areei
If you love the golden look without the heavy price tag, explore our gold plated jewellery collection at Areei. From delicate everyday pieces to statement designs, every item is created to bring warmth and elegance to your style. Browse the full Areei gold plated range and find your next favourite piece today.
Frequently Asked Questions
Is 24k gold 100% pure?
24k gold is about 99.9% pure, which is the highest purity used in jewellery.
Can you wear 100% gold every day?
You can, but it is soft and scratches easily, so it is better suited to occasional wear or pieces with simple designs.
Is gold plated jewellery real gold?
Yes, it has a real layer of gold, but the layer is thin and sits over a base metal. It is not solid gold.
Does gold plated jewellery tarnish?
Over time the plating can wear, especially with exposure to water and chemicals. Good care slows this down.
Why is 18k gold more common than 24k?
18k contains 75% gold mixed with other metals, giving a good balance of richness and strength.
Conclusion
Jewellery that is 100% gold does exist, but it is uncommon because pure gold is soft and costly. Most pieces are alloys or plated, and both options can look stunning. To enjoy the golden glow at a friendly price, visit our gold plated collection at Areei.










