Kendra Scott necklaces have become one of the most searched jewellery categories in the United States, and increasingly in the United Kingdom too. Known for bold colours, genuine gemstones and 14 karat gold-plated designs, the brand has built a loyal following among shoppers who want statement jewellery without designer prices. This guide covers everything you need to know, from the most popular styles to pricing, materials and how to keep your pieces looking new.
What Makes Kendra Scott Necklaces So Popular
Kendra Scott, founded by the designer of the same name in 2002, built its reputation on colourful, semi-precious stones set in 14 karat gold-plated brass or rhodium-plated silver. The necklaces are instantly recognisable thanks to their distinctive pendant shapes and vibrant stone choices, which range from drusy quartz to mother of pearl and iridescent glass.
The brand also has a strong philanthropic angle, which has helped it stand out from other affordable fashion jewellery labels. Customers are often drawn in by the design, but they stay loyal because of the brand's consistent quality and community-focused values.
Popular Kendra Scott Necklace Styles
If you are new to the brand, it helps to know the signature silhouettes before you shop. Here are the styles that come up again and again.
Elisa Pendant Necklace
The Elisa is arguably the brand's most iconic shape. Its teardrop pendant comes in dozens of colourways and stone combinations, making it a versatile everyday piece.
Ari Heart Necklace
A romantic, heart-shaped pendant that is especially popular around Valentine's Day and for anniversary gifts. It is available in both gold and rhodium finishes, and comes in a reversible version featuring two different stones on either side.
Cassie and Scarlett Chain Necklaces
For those wanting something bolder, these chain-style necklaces offer a sparkly, statement-making alternative to the classic pendant shape and are often layered with a smaller piece for a stacked look.
Birthstone Necklaces
Kendra Scott's birthstone collection has grown into one of its most searched categories, offering a simple, personalised gift option built around each month's traditional stone.
Collaboration Collections
The brand regularly partners with other names in fashion, such as its collaboration with LoveShackFancy, which introduced hand-illustrated floral pendants and bow detailing to the classic Elisa and Ari shapes.
Materials and Craftsmanship
Understanding the materials used helps explain both the look and the price point of Kendra Scott jewellery:
- 14 karat gold-plated brass: The standard for most gold-tone pieces, offering the appearance of gold at a fraction of the cost.
- Rhodium-plated brass: used for the brand's silver-tone designs, giving a bright, tarnish-resistant finish.
- Genuine and semi-precious stones: including drusy quartz, mother of pearl, abalone shell and various dyed stones, which give each piece its distinctive colour and texture.
Because the base metal is brass rather than solid gold or silver, these necklaces are considered fashion or fine fashion jewellery rather than fine jewellery in the traditional sense. This is part of what keeps the price accessible.
How Much Do Kendra Scott Necklaces Cost
Pricing varies depending on the style and materials, but here is a general guide to what you can expect to pay at full retail:
- Everyday pendant necklaces: roughly £45 to £60
- Heart and charm styles: roughly £48 to £68
- Cross and religious styles: roughly £68
- Bow and statement necklaces: roughly £64 to £78
- Tennis and chain necklaces: roughly £78 to £120
Third-party retailers and seasonal sales frequently offer discounts, sometimes reducing prices by 25 to 50 per cent depending on the style and time of year. The Kendra Scott x Target collaboration in the United States has also introduced a more affordable entry point, with many pieces priced under £35.
Where to Buy Kendra Scott Necklaces
Kendra Scott necklaces are sold through several channels:
- The official Kendra Scott website: The most reliable source for the full current range and any active promotions.
- Department stores: including Nordstrom and Macy's in the United States, which regularly stock the brand.
- Third-party retailers: which sometimes offer discounted pricing on past-season styles.
- Kendra Scott physical stores: for those who want to try pieces on and see the true colour and finish in person.
Always check that you are buying from an authorised retailer, as counterfeit jewellery using the Kendra Scott name has become more common as the brand's popularity has grown.
How to Care for Your Kendra Scott Necklace
Because these necklaces use plated metals rather than solid gold or silver, a little care goes a long way in keeping them looking new:
- Remove your necklace before showering, swimming or applying perfume and lotion.
- Store pieces separately in a soft pouch to avoid scratching.
- Wipe gently with a soft, dry cloth after wearing.
- Avoid exposing stones such as drusy quartz to direct sunlight for long periods, as some colours can fade over time.
Following these steps will help preserve both the plating and the stone colour, extending the life of your piece considerably.
Frequently Asked Questions
Are Kendra Scott necklaces real gold?
No. Most pieces are made from 14 karat gold-plated brass rather than solid gold, which is why they are more affordable than fine jewellery.
Is Kendra Scott considered a luxury brand?
Kendra Scott sits in the fashion or "fine fashion" jewellery category rather than the luxury or fine jewellery category. It is priced well above fast fashion jewellery but below designer fine jewellery brands.
Do Kendra Scott necklaces tarnish?
With proper care, plated pieces can last for years, though all plated jewellery will show some wear over time. Avoiding moisture and direct chemical contact helps slow this process considerably.
What is the most popular Kendra Scott necklace?
The Elisa pendant necklace is generally regarded as the brand's most recognisable and best-selling style, thanks to its versatile shape and huge range of colourways.
How long are Kendra Scott necklaces?
Chain lengths vary by style, but most pendant necklaces are available in 16, 18 or 20-inch options, with many designs offering an adjustable extender chain so the length can be customised. Statement and chain-style necklaces tend to run slightly longer, often between 18 and 24 inches, to suit a layered look. It is worth checking the specific product listing for exact measurements, as this can differ between collections.
Does Kendra Scott offer a warranty?
The brand does offer limited warranty coverage on manufacturing defects. It is worth checking the current terms on the official website, as policies can change.
